INSIGHT: Many people experience a disaster stain at some point in their life, at the most unexpected or expected time. Many people are also very attached to their clothes and want to make sure to preserve them, even after a nasty stain.

BIG IDEA: Bring those situations to life, in the most silly but relatable scenarios. Want to be able for the consumer to relate, but also see a solution to that problem that has or could happen in the future, to preserve their clothes.