SANDALS

Mock 360 campaign to bring in a new and unexpected audience to Sandals.

Design

Advertising

Social Media

INSIGHT: Families have a hard time having a relaxing vacation when they have younger children, but as they get older, it gets easier

BIG IDEA: Now that your kids are grown, you can finally have your FIRST relaxing family vacation. Be the cool parent who books it.

Creative Team

Art Director and Designer: Dana Campos

Copywriter: Emily Gencarelli